Sticky, satisfying ideas

Paul Ingraham

Paul Ingraham from talks with Evie from PhysiosOnline and GetBetterOnline about the “stickiness” of certain (possibly erroneous) ideas and concepts in physiotherapy.

We discuss the concept that emotionally satisfying ideas are likely to be believed, regardless of their basis in reality.

Paul points out that treatment concepts with an “emotional or sensory appeal” are very often used in therapy, and can be the basis of marketing treatment modalities.
Some examples include:

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