Effects of the Covid crisis on independent physiotherapy businesses

Physio in Covid times

Evie from physiosonline.co.uk spoke with independent physiotherapists about the effect of the covid crisis on their businesses, and how they have coped with the huge challenges facing independent physiotherapy clinics in 2020.

 If you are a physiotherapist, you can join our supportive collaborative network of physios all over the UK by filling out the form here https://physiosonline.co.uk/apply/

Ruth Murphy – Back In Action, Cardiff

  • Lessons she learned from the financial crisis in 2008, including her decision to run her clinic as a Limited Company
  • Having both herself and her husband working in their clinic, and the additional stress this caused
  • The costs of PPE
  • The responsibilities of being a clinic owner ” the buck stops with you”

Trudy Purkiss – PhysioVitality in Newcastle-Under-Lyme

  • Improving her clinic’s web presence and social media
  • How video consultations helped her to continue reaching patients
  • The choice to invest in tech equipment at the start of lockdown
  • Insurance policy covering business interruption
  • “Hang on in there and remember why you set up your business in the first place”

Emma James – Wellness Hub, Berkhamsted

  • The grief she experienced at the start of lockdown, which she describes as the most difficult thing that has ever happened in her life
  • How the covid crisis ended up giving her a new sense of clarity
  • Reinventing her business in line with her new priorities
  • Retail as a means to diversify her income and impove the resilience of her business
  • “I will spend less time worrying what other people think, and I will spend less time thinking I’m not good enough. I will spend more time pushing the boundaries, putting myself out there and being a really positive, strong advocate of physiotherapy. What we do is incredible, and we should be really proud”.

Many thanks to Ruth, Trudy and Emma for sharing their stories in the hopes they can help and inspire others in our profession though this difficult year.

If you are a physiotherapist, you can join our supportive collective of physios all over the UK by filling out the form here https://physiosonline.co.uk/apply/

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